find answers to questions that guide you through the first
1. Owner & CEO – Oversees the overall vision, strategy, and leadership of the agency.
2. Operations Manager – Manages workflows, resource allocation, and cross-department
coordination.
Website Developer – Reports to the Operations Manager for technical execution
and task prioritization.
3. Marketing Head – Leads client campaigns, content strategy, and client communication.
Content Writers – Report to the Marketing Head for task assignments and
deadlines, with creative alignment from the Creative Head.
4. Creative Head – Directs visual branding, design standards, and creative output.
Graphic Designer – Reports to the Creative Head for design briefs and creative
approvals.
● Oversee daily operations and ensure smooth workflows.
● Allocate resources (tools, budgets, and personnel) effectively.
● Monitor project timelines and resolve bottlenecks.
● Facilitate communication between teams and leadership.
KPIs:
● 95% on-time project delivery.
● 80%+ client retention rate.
● Resource utilization efficiency.
Key Responsibilities:
● Develop, test, and maintain client websites.
● Collaborate with the Creative Head/Graphic Designer for design alignment.
● Troubleshoot technical issues and ensure website security.
● Document code changes and client requirements.
KPIs:
● Zero critical bugs post-launch.
● Page load time < 3 seconds.
● 100% adherence to deadlines.
Key Responsibilities:
● Create visuals (logos, social media posts, brochures) as per client briefs.
● Ensure consistency with client branding guidelines.
● Incorporate feedback from the Creative Head and Marketing Head.
● Organize and maintain design files in shared drives.
KPIs:
● 90%+ client approval on first dra
Key Responsibilities:
● Write high-quality content (blogs, social media posts, ad copies) as per client briefs.
● Collaborate with the Marketing Head for content strategy and deadlines.
● Align with the Creative Head for tone and creative direction.
● Conduct research to ensure accuracy and relevance.
KPIs:
● 100% on-time delivery of drafts.
● Zero plagiarism and grammatical errors.
● Client satisfaction with content quality.
● Minimum Commitment: All employees (including freelancers) must work 4 hours daily
(flexible timing, unless specified for meetings).
● Remote Work: Fully remote; ensure stable internet and availability during core hours
(10 AM – 6 PM IST) for collaboration.
Universal KPI:
● 100% adherence to deadlines: All tasks must be completed on or before the agreed
deadline.
Daily Updates: Submit task progress by 10 PM IST daily in ClickUp, including:
1. Completed tasks.
2. Pending items.
3. Next-day priorities.
Weekly Reviews: Managers assess adherence to deadlines, quality, and client feedback.
Daily Stand-Up Call: Mandatory attendance at 11 PM IST for all employees. Agenda:
1. Progress updates (30 seconds per person).
2. Roadblocks and solutions.
3. Task alignment for the next day.
Tools:
● ClickUp: All tasks, deadlines, and feedback must be logged here.
● Communication: WhatsApp and Microsoft Teams for quick queries and updates.
● Deadlines: Missed deadlines require 24-hour prior notice with a revised timeline.
● File Naming: Use format ClientName_TaskName_Date (e.g.,
AcmeCo_BlogPost_15Oct2023).
● Approval Process:
○ All deliverables must go through the respective department head (Marketing
Head, Creative Head) before client submission.
Task Assignment: Marketing Head assigns briefs via ClickUp with clear deadlines.
Draft Submission: Content Writers submit drafts within the agreed timeline.
Review & Feedback:
● Marketing Head reviews for content accuracy.
● Creative Head reviews for tone/creativity.
Final Approval: Client approval is obtained before publishing.
● Professionalism: Punctuality, accountability, and client-first mindset.
● Respect: No tolerance for discrimination, harassment, or bias.
● Transparency: Communicate challenges proactively.
Maintain client confidentiality.
● Credit original sources; zero plagiarism.
● Comply with data protection laws (e.g., GDPR).
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